SPUR 2014: Managing a Political Brand

Abstract

Groucho Marx perhaps said it best: “Politics is the art of looking for trouble, finding it everywhere, diagnosing it incorrectly and applying the wrong remedies.” Politics and politicians are always good for a laugh, but in a job that relies entirely on public opinion this might be a problem. How does one manage a political personality amidst the noise of politics? This talk features pollster and political strategist Hamish Marshall, strategist Mira Oreck and communications consultant Bob Ransford. Moderated by Vancouver Sun columnist Barbara Yaffe