IKLAN DALAM PEMBELAJARAN PRAGMATIK DI SEKOLAH MENENGAH ATAS

Abstract

Abstract: This research conducted to describe the implementation of the advertisement on Indonesian learning, especially pragmatic learning in senior high school in form of lesson plan. The lesson plan included based on competence, indicator, material, learning procedure, and evaluation. The lesson plan can be used by the teacher in learning activity, especially in learning advertisement. The material and evaluation of learning was prepared by the reseacrher to make the teacher easy in the process of learning. The data used in the research was some advertisement published from January to June 2013. The advertisements used for analyzing were the advertisement of motorcycle, the advertisemnet of fortable computer, the advertisement of internet appliances, the advertisement of XL sim card, the advertisement of printer, and the advertisement of car. At the end of learning activity, the students were hoped to be able to make their own advertisement