FACTORS AFFECTING THE SUSTAINABILITY OF AIRLINE COMPANIES IN KENYA: A CASE STUDY OF SKYWARD EXPRESS

Abstract

The objective of the study was to determine those factors affecting the growth of airline companies in Kenya. The research study was carried out at Skyward express. The objectives of the research included; investigating the effects of: cost, management style, employee morale, employee training, and employee relations on sustainability of airline companies. The research is of great significance to the management of Skyward express, the government of Kenya and other researchers in understanding those factors affecting the growth of airline companies in Kenya. Questionnaires were used in the study. The descriptive research design was used. The population was 105 employees from which a sample of 60 employees was drawn. The researcher used stratified random sampling. The data was analyzed both qualitatively and quantitatively and se of enhancing employee morale that contributes to sustainability of airline companies, quite a number of things must be considered. Regular training on employees is also another aspect that airline companies need to consider to contribute towards their sustainability. There need to bpresented by the use of charts and tables and graphs. It was concluded that all the factors on the study; cost, training, morale, management style and employee relation affect sustainability of airline companies. The recommendations are as follows; There is the need for airline companies to consider allowing more investors in this sector either from within the country or outside for the purpose of supporting their sustainability. There is the need for democratic style of management to be adopted by the heads or rather the employers in the airline companies. For the purpoe in existence a good working relationship between the employer and the employees