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Agent based simulation as a novel decision support tool for retail managers

By Peer-Olaf Siebers, Uwe Aickelin, Helen Celia and Chris Clegg


Intelligent agents offer a new and exciting way of understanding the world of work. We apply\ud agent-based simulation to investigate a set of problems in a retail context. Specifically, we are\ud working to understand the relationship between human resource management practices and retail productivity. Our multi-disciplinary research team draws upon expertise from work psychologists and computer scientists. Our research so far has led us to conduct case study work with a top ten UK retailer. Based on our case study experience and data we are developing a simulator that can be used to investigate the impact of management practices (e.g. training, empowerment, teamwork) on customer satisfaction and retail productivity

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