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Performance boursière rendement/risque et mode de diversification

By Frantz Maurer

Abstract

This paper analyses the relationship between diversification strategy, firm's market-based performance measured in terms of the risk-return trade-off and value creation. Results from a sample of 41 French industrial diversified firms indicate that unrelated strategy yields a better risk-return performance and creates more value than related strategy.diversification;return;risk;value creation.

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