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Class of Mail Does Affect Response Rates to Mailed

By JS Armstrong


In contrast to the conclusions. from traditional reviews, meta-analysis shows that certain types of postage have an important effect on return rates to mail surveys. In particular, US business reply postage should not be used in survey research.response rates, mail, meta-analysis

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Suggested articles



  1. (1986). A research note on the impact of class-of-mail on response rates to moiled questionnaires,”
  2. (1987). Factors affecting response rates to mailed questionnaires: A comprehensive literature review,”
  3. (1987). Return postage in mail surveys:
  4. (1986). The effect of outgoing postage on survey returns: A note,”
  5. (1984). The interactive effects of four response rate inducements in mail questionnaires,”

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