Investment attractiveness as a factor in the tourism industry development in Zaporozhye region

Abstract

The article examines the concept of investment attractiveness of the tourism industry in Zaporozhye region; soft and hard impacts of investment attractiveness of the tourism industry in Zaporozhye region are revealed and analyzed. The SWOT-analysis of investment attractiveness of the tourism industry is revealed; recommendations are given for revealed weaknesses and threats to the prospects of tourism development in Zaporozhye region by the attracting investment mechanisms, using SWOT-analysis </p