oaioai:doaj.org/article:5ba0b3860a1b4a97ae2ae533a248e869

THE GALICIAN AUDIOVISUAL IN MESTRE MATEO AWARDS. PROTOCOL AT THE CEREMONY

Abstract

The text summarizes the main results of a research that forms a part of a more global project about the study, in the field of cinema, of the specialized public relations  and ceremonial protocol as a communication strategy (persuasive indirect and / or covert) in film events and, specifically, in the ceremony of awards’ delivery. In this article we focus on the geographical context of Galician audiovisual and on Mestre Mateo Awards’ show, in the first decade of the 21st century. Information of this event’s planning and the communication results obtained with its realization are contributed

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oaioai:doaj.org/article:5ba0b3860a1b4a97ae2ae533a248e869Last time updated on 10/14/2017

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