Ekonomi Media: Perlukah?


Rapid development of communication technology has shaped a new cultural landscape. In effect, the nature of mass media industry also changed a lot. To anticipate this new development, communication discipline needs a new study focused on media economy. Media economy is combination of two perspectives in media studies: business-economy perspective and media communication perspectives. The dimension of media in media economy emphasized three areas: production, content, and audiences. The dimension of economy in media economy studies focused on structure, conduct/policy, and performance. Meanwhile, the management of media corporation are consisted of revenue, cost and profit dimensions

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oaioai:doaj.org/article:9c68cb7472fb4f5aa42e8be9df59722eLast time updated on 10/13/2017

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