Article thumbnail
Location of Repository

Advertising in Duopoly Market

By Hokky Situngkir


The paper presents the dynamics of consumer preferences over two competing products acting in duopoly market. The model presented compared the majority and minority rules as well as the modified Snazjd model in the Von Neumann neighborhood. We showed how important advertising in marketing a product is. We show that advertising should also consider the social structure simultaneously with the content of the advertisement and the understanding to the advertised product. Some theoretical explorations are discussed regarding to size of the market, evaluation of effect of the advertising, the types of the advertised products, and the social structure of which the product is marketed. We also draw some illustrative models to be mproved as a further work

Topics: Dynamical Systems, Complexity Theory, Sociobiology, Economics, Social simulation, Social Psychology
Year: 2006
OAI identifier:

Suggested articles


  1. (2002). Advertising effects in Sznajd marketing model”.
  2. (2003). Analysis and simulation of Catalytic Reactions.
  3. (2004). Competitive Advertising under Uncertainty: A Stochastic Differential Game Approach”.
  4. (1999). Cultural Selection.
  5. (2004). Democracy at the Edge of Chaos. Working Paper Series WPQ2004. Bandung Fe Institute.
  6. (2003). Dynamics of Majority Rule in Two-State Interacting Spin Systems”. Physical Review Letter 90:238701
  7. (2003). How effective is advertising in duopoly markets?”. doi
  8. (2003). How many different parties can join one stable government?. e-print arXiv:cond-mat/0307352.
  9. (2004). Long-range interactions in Sznajd consensus”.
  10. (2003). Majority versus minority dynamics: Phase transition in an interacting two-state spin system”. Physical Review E
  11. (2003). Marketing, antara teori dan praktik. Working Paper Series WPL2003 Bandung Fe Institute.
  12. (2001). Monte Carlo simulation of Sznajd models”. doi
  13. (2004). On controlling simple dynamics by a disagreement function”. Physical Review E 66:046131. doi
  14. (2006). Social Structure and Opinion Formation. Research Paper HP-Labs.
  15. (2001). Sznajd Sociophysics Model on a Triangular Lattice”.
  16. (1993). The Benefits of Being Small: Duopolistic Competition with Market Segmentation”. Review of Industrial Organization 8:101-11.
  17. (2004). The supposed and the real role of mass media in modern democracy. Working Paper.

To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.