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Social selling : a study of the status quo in Germany

By Marco Schmäh, Martin Meyer-Gossner, Patrick Schilling and Sebastian Gruhn

Abstract

In the lights of an increasing digitalization of companies, the sales process might experience changes in the usage and the influence of digital tools. In order to examine the status quo of German companies in this regard, a study was conducted between 235 participants. The results of this study will be outlined in the article at hand

Topics: ddc:330
Publisher: Thexis Verlag : St. Gallen
Year: 2017
OAI identifier: oai:opus.reutlingen-university.de:1411
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