Реализация концепции корпоративной социальной ответственности: общественные и бизнесовые выгоды

Abstract

У статті досліджено концепцію корпоративної соціальної відповідальності, її прояви, домінанти, особливості розвитку. Визначено її вплив на збалансований суспільний розвиток і забезпечення конкурентоспроможності бізнес-процесів.The authors have suggested that the traditional methods of achieving competitive advantages, such as, for example, pricing or quality of goods and services require the addition of new substances, which are basically "social components" and generating presence in corporate ethical behavior. As one of the most effective ways to achieve the above named purposes they define modern CSR, which is the core values of business participation in solving social, environmental and economic problems, harmonizing social relations to form the basic principles of sustainable social development. The research confirms the fact that the environmental and social activities of business organizations significantly affects their reputation, creates a progressive employer brand, reduce financial risk, improve relationships with stakeholders. Successful practices in social responsibility contribute to attracting additional investments, since any portfolio investors deciding to buy shares of a company at the entire spectrum of risks, bringing in its stock analysis of economic, environmental and social performance. Sustainable business organizations closely associated with social welfare and balanced development of society. In modern conditions the society not only interested in the final results of business, but also covers interest on what processes the company uses the in industrial activity, as natural resources are expended as use of labor, the company influences the development of the territory in their presence.В статье исследуется концепция корпоративной социальной ответственности, ее проявления, доминанты, особенности развития. Определяется ее влияние на сбалансированное общественное развитие и обеспечение конкурентоспособность бизнес-процесов