research10.1016/j.jenvp.2015.05.008

Tree planting by smallholder farmers in Malawi: Using the theory of planned behaviour to examine the relationship between attitudes and behaviour

Abstract

AbstractThis study examined farmers' attitudes towards tree planting on farms in Malawi, using the theory of planned behaviour as a conceptual framework. Questionnaires containing a scale that measures attitudes, subjective norms, and perceived behavioural control in relation to tree planting were administered to 200 farmers in Chiradzulu and Mzimba districts in Malawi. Farmers who reported planting trees in the last five years had more positive attitudes, subjective norms and perceived behavioural control compared to farmers who have not planted trees. A hierarchical logistic regression analysis showed that membership of a farmer group and attitudes had a significant positive influence on reported behaviour. Nevertheless, many farmers considered household needs such as buying food and agricultural inputs, as well as children's education, as more urgent than investing their scarce resources in tree planting, suggesting that poverty is a barrier to tree planting

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