Skip to main content
Article thumbnail
Location of Repository

Technology Frames: A fourth organisational capability?

By V. Acha and G.N. Von Tunzelnann

Abstract

In this article, we introduce the concept of the technology frame, which is the firm’s self-image of its technological resources, capabilities and opportunities. It is the conceptualisation by which the firm’s top managers not only identify and understand these, but by which they assign them worth within a wider corporate strategy. In our analysis, we consider how the frame can influence – and be influenced by – patterns in the firm’s technology inputs, outputs and\ud ultimately its operating performance. Using the top 10 integrated oil companies active in the upstream petroleum industry, we test the frame as a heuristic for interpreting the patterns in R&D expenditure, patenting, publications and operating performance metrics according to predicted effects. The panel-data econometric evidence supports most of the predicted effects, with the exceptions arguably affected by longer-term trends or by interesting divergences\ud between firm views and employee behaviours. We conclude that there is evidence to support our view that technology frames matter because they set the boundaries in which firms plan and act, and they provide us with one means of conceptualising ‘routines’

Topics: N215 Change and Innovation
Year: 2001
OAI identifier: oai:eprints.brighton.ac.uk:5681

Suggested articles

Citations

  1. (1998). 26 August) A Matter of Perspective: E&P Strategy in a Changing World. Offshore North Seas Conference
  2. (1982). An Evolutionary Theory of Economic Change doi
  3. (1982). Annual Report doi
  4. (1997). Dynamic Capabilities and Strategic Management, doi
  5. (2000). Dynamic Capabilities: What are they?
  6. (2000). Guest Editor’s Introduction to the Special Issue: The Evolution of Firm Capabilities, doi
  7. (2000). Leading the Revolution. doi
  8. (2000). Managing Intellectual Capital (Oxford and doi
  9. (1997). Multi-Technology Corporations: Why they have "distributed" rather than "distinctive core" competencies, doi
  10. (1997). Resource Depletion and Technical Change: Effects on U.S. Crude Oil Finding Costs from doi
  11. (2001). Resources and Capabilities in a Context of Radical Change. Presented at The Penrose Legacy Conference sponsored by INSEAD in
  12. (2001). Resources and Capabilities in a Context of Radical Change. Presented at The Penrose Legacy Conference sponsored by INSEAD in Fontainebleau,
  13. (1990). Scale and Scope: The Dynamics of Industrial Capitalism doi
  14. (1995). Strategy and performance among state-owned and privately-owned companies in the world oil industry,
  15. (1995). Technology Frames 31 von Tunzelmann, doi
  16. (1956). The Image (Ann Arbor, doi
  17. (1995). Wellsprings of Knowledge doi
  18. (1991). Why do Firms Differ, and How does it Matter? doi
  19. (1997). World Energy Group & Petroleum Intelligence Weekly

To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.