The JISC-funded Memetic<sup>2</sup> project was designed as knowledge management and project memory support for teams meeting via the Access Grid environment (Buckingham Shum et al, 2006). This paper describes how these capabilities also enable it to serve as a novel distributed video analysis tool to support interaction analysis. Memetic technologies can be used to record, annotate and discuss sessions recorded within a flexible, visual hypermedia environment called Compendium. We propose that beyond the use originally conceived, the Memetic toolset could find wide ranging applications within social science for virtual ethnography and data analysis
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