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Initialising customer-orientated digital transformation in enterprises

By Tanja von Leipzig, Martin Gamp, Daniel Manz, Kai Schöttle, Peter Ohlhausen, Gert Adriaan Oosthuizen, Daniel Palm and Konrad von Leipzig


Digitisation forms a part of Industrie 4.0 and is both threatening, but also providing an opportunity to transform business as we know it; and can make entire business models redundant. Although companies might realise the need to digitise, many are unsure of how to start this digital transformation. This paper addresses the problems and challenges faced in digitisation, and develops a model for initialising digital transformation in enterprises. The model is based on a continuous improvement cycle, and also includes triggers for innovative and digital thinking within the enterprise. The model was successfully validated in the German service sector

Topics: ddc:620
Publisher: Amsterdam : Elsevier
Year: 2017
DOI identifier: 10.1016/j.promfg.2017.02.066
OAI identifier:

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