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A guide to deciphering the internal codes used by the tobacco industry Many tobacco control researchers and advo-cates are now aware of the value of the internal tobacco industry documents made public as a result of the state attorney generals ’ Master Settlement Agreement. A growing body of document based research provides dramatic insight into industry initia-tives and strategies. These published studies also provide countless examples of the secret language commonly used by the tobacco industry internally. As observed in Philip Morris ’ Dictionary of tobacco terminology: ‘‘Every specialized field has its own language’’.1 The language of the internal documents is fre-quently comprised of project names, acro-nyms, abbreviations, numerical identifiers, and other coded terms, presented without any clear indication of their definitions or meanings. These coded terms can make the task of document research very daunting: like trying to learn a foreign language without an instructor or reference dictionary. Familiarity with the codes used internally by manufacturers is critical to successfully conducting document research and interpret-ing internal industry activities. Although individual efforts have described the codes relevant to particular topics of research, no single research group has sought to identify the full extent and types of code languages used by the industry or the patterns govern-ing internal codes. Many tobacco companies do maintain internal lists of terms. For example, over a dozen Philip Morris docu-ments are devoted solely to providing their personnel with guides to the company’s extensive acronyms, abbreviations, codes, and terminology. Ultimately, however, the majority of terms and project names are not covered in internal lists, and understanding the meaning of internal codes necessitates both careful research as well as recognition of the common patterns and conventions employed throughout this terminology. A critical role for tobacco control research-ers is to develop and share information that can facilitate and expedite future research. A recent monograph, A guide to deciphering the internal codes used by the tobacco industry, available on the Harvard School of Public Health websit

Year: 2016
OAI identifier: oai:CiteSeerX.psu:10.1.1.1025.2297
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