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DECEMBER 2004JOURNAL OF MARKETING EDUCATION Important Factors Under of Students: Implications for Marketing Education

By Anusorn Singhapakdi


This study analyzes the relative influences of perceived ethi-cal problems, perceived importance of ethics, idealism, rela-tivism, and gender on ethical intention of students. The poten-tial impacts of grade point average and education level of students were also investigated. The results from a survey of students in marketing classes from two major universities in the United States reveal that perceived ethical problems and is, however, no relationship between idealism and ethical intentions. As hypothesized, the results indicate that male stu-area because of public concern about ethical problems in marketing. For example, several theories in marketing ethics were developed in the 1980s (e.g., Dubinsky and 1989; Ferrell and Gresham 1985; Hunt and Vitel These theories have led to numerous empirical st recent years of the ethical decision-making processes of mar-keting pr et al. 1

Year: 2016
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