oaioai:CiteSeerX.psu:10.1.1.1008.7531

Enhancement of SWOT Analysis in the Context of Technology Foresight

Abstract

Purpose. The main purpose of the paper is to present the rationale, the methodological details and a practical example of the application of the enhanced SWOT analysis in the context of technological foresight. Methodology. SWOT analysis is commonly used in foresight studies as an instrument of categorizing significant factors that determine the development of a particular phenomenon or an organization. In its classical form, SWOT analysis is based on the division of phenomena and states that influence the development of an organization into strengths and weaknesses located inside the organization as well as the opportunities and threats located outside the organization (Chermack and Kasshanna, 2007). As a result of such division, a four-field SWOT diagram is obtained. An extended SWOT analysis model that includes three criteria of factor division is proposed in the literature (Sztando, 2006). These criteria are: occurrence in time (existing or potential), source of origin (from inside of the system or from the environment), nature of influence (favourable or unfavourable). Such division leads to the creation of an eight-field SWOT diagram. In the opinion of the paper authors, suc

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oaioai:CiteSeerX.psu:10.1.1.1008.7531Last time updated on 4/12/2017

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