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By Jairo Kirwa Mise, Phd Scholar and Prof Martin Ogutu

Abstract

Exploring the determinants of brand loyalty in global FMCG markets of soft drinks consumers in Kenya and Indi

Topics: Brand loyalty, soft drinksconsumer, Fast Moving Consumer Goods (FMCG
Year: 2016
OAI identifier: oai:CiteSeerX.psu:10.1.1.1007.8605
Provided by: CiteSeerX
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