KEMI-TORNIO UAS

Abstract

The objective of this thesis is to make a productisation and commercialisation plan for the case company Pharmatory Ltd.’s new service. The company is planning to introduce biocatalysis into its service portfolio. The research questions of this thesis are 1) How to productise a service? 2) How to commercialise a service? and 3) How to productise and commercialise biocatalysis service? The methodology used in this thesis is document analysis and lead user theory. Market studies conducted in the target market were analysed. Also, for the empirical part of the thesis, a lead user method was carried out. The theoretical framework of the thesis is based on the theories of productisation and commercialisation of services. As a result of the thesis, a productisation and commercialisation plan for Pharmatory Ltd.’s new service was prepared. The suggestions for the productisation and commercialisation of the service were introduced as well as preliminary pricing for the new service. Finally, some future development activities were suggested. As a conclusion, the case company is suggested to move towards the introduction of biocatalysis service. The addition of the new service will enable Pharmatory Ltd. to explore new business opportunities, increase profitability and competitiveness in the European market

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