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Can Sponsorships be Harmful for Events? Investigating the Transfer of Associations from Sponsors to Events

By J. Henseler and W. Bradley

Abstract

Item does not contain fulltext36th EMAC Conference, 22 mei 200

Topics: Relationship Management
Publisher: Reykjavik, Iceland : 36th EMAC Conference
Year: 2007
OAI identifier: oai:repository.ubn.ru.nl:2066/160876
Provided by: Radboud Repository
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