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A case study of a social marketing brand: The image of cycling in the UK

By A. Tapp, S. Leonard, K. Collins, F. Spotswood, S. Warren and C. Rhodes
OAI identifier: oai:eprints.uwe.ac.uk:13924

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Citations

  1. (2007). Affective appraisals of the daily commute: Comparing perceptions of drivers, cyclists, walkers, and users of public transport. doi
  2. (2003). Is there a role for branding in social marketing? doi
  3. (2008). Public health branding. doi
  4. (2009). The role of branding in public health campaigns. doi

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