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An archive of media references to the Cameron personal narrative and his repositioning of the Conservative party in his first 100 days as Conservative Party leader

By Kevin Moloney
Topics: pol
Publisher: Bournemouth University
Year: 2006
OAI identifier: oai:eprints.bournemouth.ac.uk:219

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Citations

  1. (2005). offer a theory of corporate storytelling in their Storytelling: Branding in Practice. It is a DIY textbook for PR people and its examples are commercial ones, but it does speak a hope that politicians will want to hear:

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