Since the 60s, the Brazilian poultry sector has become a real agroindustrial complex. The Brazilian poultry sector is the world biggest exporter of chicken meat. This paper aims to rise factors which have developed the Brazilian SAG and discuss future perspectives for the sector. Scientific bibliographic research and the specialized institutions database consultation were used as methodology in this article. It was observed that the main aspects which have stimulated the development of the industrial poultry were: use of technology in genetic improvement; government tax incentivation; increase of grain production, especially in the cerrado; installation of great foods agrorindustries and mainly the elaboration of a production model based on the integration agroindustry/producer. Nowadays the sector faces the impacts of SARS (The Bird Flu), which has caused a decline in the poultry meat consumption worldwide. A SWOT analysis was used as a tool in order to organize some information and to define strategies to the sector. Brazil, being the greater global exporter still free from this illness has a great potential to broaden its exports, if it keeps its sanitary quality in the chicken meat production. Finally, it is considered that the moment is of caution in the production, once the market still faces reflexes of the fall in consumption, and that the control and prevention of SARS must be intensified.agribusiness, chicken meat, SARS, industrial poultry,
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