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SHOULD THE UTILITY FUNCTION BE DITCHED?

By C-Rene Dominique

Abstract

This note takes a retrospective look at the Utility Construct still in use in economic science and compares it to a new approach based on recent findings in neuroscience. The results show that it is more natural and more compelling to go from the preference order to the price vector. Thus making the non-falsifiable utility apparatus superfluous.Well-ordered Preference Relation, C2 Utility Function, Well-defined Individual Demand Function, and Neuroeconomics

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