Location of Repository

Splendide Mendax: False Label Claims about High and Rising Alcohol Content of Wine

By Julian M. Alston, Kate B. Fuller, James T. Lapsley, George Soleas and Kabir P. Tumber

Abstract

Many economists and others are interested in the phenomenon of rising alcohol content of wine and its potential causes. Has the alcohol content of wine risen—and if so, by how much, where, and when? What roles have been played by climate change and other environmental factors compared with evolving consumer preferences and expert ratings? In this paper we explore these questions using international evidence, combining time-series data on the alcohol content of wine from a large number of countries that experienced different patterns of climate change and influences of policy and demand shifts. We also examine the relationship between the actual alcohol content of wine and the alcohol content stated on the label. The systematic patterns here suggest that rising alcohol content of wine may be a nuisance by-product of producer responses to perceived market preferences for wines having riper, more-intense flavors, possibly in conjunction with evolving climate.wine grapes, alcohol percentage, climate change, labeling errors, Agricultural and Food Policy, Crop Production/Industries, Demand and Price Analysis, Food Consumption/Nutrition/Food Safety, Marketing,

OAI identifier:

Suggested articles

Preview

Citations

  1. (1994). A hedonic price function for Australian premium table wine.‖
  2. (2011). As wines gain weight, Chronicle to print alcohol levels‖ San Francisco Chronicle,
  3. (2008). Available from http://www.wineresearch.org.nz/weatherdata/blenheim.htm
  4. (2006). Climate and terroir: Impacts of climate variability and change on wine.‖
  5. (1992). Climate and Water Agricultural Research Council-AgroMet Institute for Soil. Pretoria, South Africa, personal communication.
  6. (2005). Climate change in the Western United States grape growing regions.‖ Acta Horticulturae (ISHS),
  7. (2007). Climate change: observations, projections, and general implications for viticulture and wine production.‖ Economics Department Working Paper No. 7,
  8. (2005). Consumer demand for informative labeling of quality food and drink products: a European Union case study.‖
  9. (2001). Economics of food labeling.‖
  10. (1997). Estimation of a hedonic price equation for Bordeaux wine: Does quality matter?‖
  11. (2000). Estimation of a hedonic price equation for Burgundy wine.‖
  12. (2006). Extreme heat reduces and shifts United States premium wine production
  13. (2001). Global warming’s impact on wine.‖
  14. (2001). Hedonic wine price functions and measurement error.‖
  15. (2009). How will changes in global climate influence California?‖ California Agriculture,
  16. (2004). In defence of the price hedonic model in wine research.‖
  17. (1948). Indirect approach to market reactions.‖
  18. (1992). National Oceanic and Atmospheric Administration, and National Climatic Data Center.
  19. (1983). Pepsi versus Coke: Labels, not tastes, prevail.‖
  20. (2008). Predicting the prices and quality of Bordeaux wines.‖
  21. (1995). Predicting the quality of an unborn
  22. (2007). Segmenting the wine market based on price: Hedonic regression when different prices mean different products.‖
  23. (2009). The economic effects of climate change of the California winegrape industry.‖ Unpublished doctoral dissertation,
  24. (1995). The Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers.
  25. (2010). Using a hedonic model of solar radiation to assess the economic effect of climate change: the case of Mosel valley vineyards.‖ The Review of Economics and
  26. (1991). Wine and the Vine: An Historical Geography of Viticulture and the Wine Trade. Routledge, London and
  27. (1993). Wine quality differentials in hedonic grape pricing.‖
  28. (1993). Wine vintage quality and the weather:

To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.