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ON THE ROLE OF BENCHMARKING IN THE HIGHER EDUCATION QUALITY ASSESSMENT
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Abstract
Increasing competition, demands for accountability, and higher volumes ofavailable information are changing the methods of how institutions of higher educationoperate in nowadays. For higher education to enact substantial and sustainable changesin efficiency and productivity a new way of thinking or paradigm that builds efficiencyand a desire for continual learning must be integrated into institutional structures. Toolsare also being developed that measure or benchmark the progress and success of theseefforts. Among the improvement strategies and techniques, benchmarking has emerged asa useful, easily understood, and effective tool for staying competitive. This is why thepresent article aims to emphasize the importance of benchmarking in the highereducation quality assessment.benchmarking, higher education, quality, management