Nowadays food products are produced in vertically collaborating networks. The questions of how such chain networks have to be designed and which governance structure fits best have been addressed in several well known articles. However, questions dealing with chain strategy and management are not discussed satisfyingly. Neither is the understanding of what is success of chain management distinguished.Chain management, Network goals, Success, Agribusiness, Agricultural and Food Policy, Farm Management, Food Consumption/Nutrition/Food Safety, Industrial Organization,
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