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Strategic Positioning Under Agricultural Structural Change: A Critique of Long Jump Co-operative Ventures

By Peter D. Goldsmith and Hamish R. Gow


This study utilizes strategic management theory to analyze the recent proliferation in non-commodity vertical integration producer-owned businesses in the US. The paper introduces the notion of the Value Creation Triad where ownership, competency, and control need to be aligned for success. Very related to the Triad concept is the differentiation in strategy between long and short jumping. The paper presents an empirical case of successful vertical integration by a New Zealand lamb cooperative.Strategic management theory, Value added agriculture, Vertical integration, Producer-owned enterprise, Core competencies, Tacit knowledge, Productivity gap, Opportunity gap, Agribusiness,

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