The article argues that contemporary financial markets and financial innovation can be analysed from a number of perspectives and theoretical standpoints. The 2007-2008 financial crisis stimulates an evaluation of the importance of interdisciplinary approaches in the analysis of a remarkably complex financial system. The article provides an argument in support of the application of a "soft pluralism" in policy related to financial regulation. Particularly softer versions of pluralist methodologies enable financial analysts and professional practitioners to work on the new regulation of financial markets, and to implement the design of a dynamic and fair capitalism. Therefore, soft pluralism is relevant for providing a clear definition of the bases for sustainable wealth creation and the maximisation of the benefits from globalisation through a plurality of perspectives.