This paper describes the background and methodology employed in research funded by EPSRC to assess the effect of individual traffic control measures, both in isolation and in combination upon urban arterials. The aim of the project was to test the transferability of the techniques developed in a DRIVE II project, PRIMAVERA, to a range of different types of urban corridor. The techniques concerned can be classed into three broad categories: Congestion Management, Public Transport Priority and Traffic Calming. The scope of these measures is wide, some operating at a junction level whilst others concentrate on the efficient use of road space. Measures from these areas are applied to a sophisticated microsimulation model of four urban arterial corridors: three in Leeds and one in Leicester. The effects of the application of individual and integrated measures are assessed in terms of their efficiency, environmental and safety impacts using a form of Multi-Criteria Analysis. Travel time and other monetary costs are also taken into consideration. This paper reports the results for the A47 Humberstone and Uppingham Roads which form the main arterial route to the east of Leicester
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