As Lord Saatchi notes in his prologue, Conservatives have struggled for some time to find an answer to the question, ‘who needs the Tories?’ (p. viii). This short book attempts to provide an answer. It is a blueprint for a Conservative electoral revival, which for the authors is axiomatic with a better Britain. The collection contains contributions from six recent (unsuccessful) Conservative parliamentary candidates, and is edited by the Camden Councillor and former chairman of the Bow Group, Chris Philp. The authors share a desire to modernise the Conservative party, and support their case with previously unpublished polling data, gathered by Populus in the aftermath of the 2005 general electio
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