Demand pressure on UK water supplies is expected to increase in the next 20 years driven by increasing population, new housing development and reducing household size. Regionally and locally migration will also afect demand particularly in the South-East.\ud \ud The water reduction trends that will have the greatest reduction effect on UK consumption are:\ud \ud 1. For new homes; metering and new efficiencies in design and construction (e.g. low flush toilets, heating and plumbing efficiences)\ud \ud 2. For established housing; metering and modern washing machines
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