The English football premier league has become the most\ud popular sports league in the world; with ardent fans and\ud audiences all over the world. The potential business\ud opportunities that this growth holds have therefore\ud attracted investors who are keen to buy shares in the\ud clubs and sign up the best footballers that money can buy.\ud Underpinning the growth in all of the premier league clubs\ud is a desire to make a distinct statement of identity as part\ud of a competitive strategy. One way to achieve this is\ud through the design and construction of iconic football\ud stadiums. This paper explores the specific project\ud management challenges associated with delivery of iconic\ud football stadiums in England and draws lessons for the\ud management of similar iconic infrastructure projects. A\ud study of project management best practice and some case\ud studies shows that key issues which are common to these\ud projects are centred on design management; choice of\ud procurement route; client management; and stakeholder\ud expectation management. These issues are not necessarily\ud unique to the project management of iconic football\ud stadiums but are amplified by the context of these\ud projects. The emphasis on iconic status in a competitive\ud market also means that stadium projects should be\ud conceived and delivered in the context of other strategic\ud projects which should be clearly understood by the project\ud management team.\u
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