Visual Representations of Gender and Computing in Consumer and Professional Magazines

Abstract

Studies in the nineteen-eighties showed that advertising images of computers were gendered, with women relatively less represented, and shown with less empowered roles, problems or presented as sexual objects. This paper uses a mix of content and interpretative analysis to analyse current imagery in consumerist and professional society publications. It reveals the present variation and complexity of the iconography of computers and people across different domains of representation, with the continuation of gender bias in subtle forms

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    White Rose Research Online

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    Last time updated on 28/06/2012

    This paper was published in White Rose Research Online.

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