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The role of consumers in competition and competition policy

By Michael Waterson


This paper develops the idea that consumers’ behaviour matters significantly from the viewpoint of industry performance. This is examined through some theoretical propositions, but then at greater length by means of some case study examples. These examples demonstrate how, even in potentially competitive industries, reluctance on the part of consumers to search or to switch suppliers can lead to a sub-competitive outcome. The\ud significance of non-traditional competition policy remedies in changing the outcome is drawn out

Topics: HC
Publisher: University of Warwick, Department of Economics
Year: 2001
OAI identifier:

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