Is happiness pattern structurally the same between the poor countries and the rich countries? Using a cross-sectional data from SALDRU93 survey, we show that relationships between subjective well-being and socioeconomic variables have a similar structure in South Africa as they are in the developed countries. Well-being appears to rise with income. Unemployment, however, is detrimental to reported well-being, both at the individual- and household-level. Living standard indicators such as durable assets ownership seem to be as good determinants of happiness levels as income. Relative income also matters in the evaluation of subjective well-being, once relative consumption is controlled for
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