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Vicarious control: exposure to mastery and perceived self-efficacy

By I Scopelliti, S Botti and C Donato


We hypothesize and test that observing masterful performances of experts at difficult activities increases one’s perceptions of self-efficacy at those same activities. The exertion of control apparent in the masterful performance is vicariously experienced by the observers, and raises their expectations on their own ability to perform the same activity

Topics: 363
Publisher: Association for Consumer Research
Year: 2013
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Provided by: LBS Research Online
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