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Les statistiques: un pharmakon pour la communication?

By Olivier Nannipieri and Isabelle Muratore

Abstract

Companies, political parties and media use statistics to refine their communications strategy. But, are the statistical analyses not a pharmakon for the communication, that his at the same time a tool to communicate better and an obstacle to the communication? Indeed, the statistics are based on anthropological and epistemological’s assumptions which are incompatible with the understanding of the communication: fixism, positivism, quantification, simplification, determinism, predictability. In spite of these presuppositions, isn’t it possible to find an approach of the statistics applied to the communication

Topics: Publizistische Medien, Journalismus,Verlagswesen, News media, journalism, publishing, sciences of the imprecise, Allgemeines, spezielle Theorien und Schulen, Methoden, Entwicklung und Geschichte der Kommunikationswissenschaften, Basic Research, General Concepts and History of the Science of Communication, Statistik, Kommunikation, Strategie, Kommunikationsmittel, Erkenntnistheorie, statistics, communication, strategy, communication medium, epistemology, 10400, 10800, 10216, 20500, 11000
Publisher: FRA
Year: 2016
OAI identifier: oai:gesis.izsoz.de:document/47936
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