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From screen to shelf : perspectives on independent distribution

By Stuart Henderson


Of the three broadly defined sectors which make up the British film\ud industry, the academy has tended to focus its attention on production\ud and exhibition, giving comparatively short shrift to matters of\ud distribution. Certainly, the current role of the independent distributor\ud in the UK is, to say the least, under-examined. Academic interest in\ud the work of the distributor tends to stop at their marketing campaigns\ud and, as an extension, their attempts to connect with and sell a film to\ud the public. The relationship between the distributor and the exhibitor,\ud and the process of negotiation which takes place between them, have\ud been largely ignored.\ud Since around 1999, with the burgeoning of the DVD market,\ud UK distributors have gradually expanded their home entertainment\ud divisions, becoming as invested in the retail sector as is the music\ud industry and devoting as much energy (if not as much money) to\ud a film’s release on DVD as to its theatrical launch. Again, academic\ud material on the video and DVD industries is scant, with those studies\ud which do exist, such as Paul McDonald’s Video and DVD Industries\ud (2007), focusing primarily on the US and the major studios

Topics: PN1993
Publisher: Edinburgh University Press
Year: 2009
OAI identifier: oai:wrap.warwick.ac.uk:3376

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  1. He is currently studying for a PhD at the University of Warwick for which his dissertation concerns the history of the sequel in Hollywood cinema.
  2. (2007). Video and DVD Industries, London: British Film Institute. Stuart Henderson worked in Optimum Releasing’s Home Entertainment division until

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