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Priming and the reliability of subjective well-being measures\ud

By Daniel Sgroi, Eugenio Proto, Andrew J. Oswald and Alexander Dobson


Economists and behavioural scientists are beginning to make extensive use of measures of subjective well-being, and such data are potentially of value to policy-makers. A particularly famous difficulty is that of “priming”: if the order or nature of survey questions changes people’s likely replies then we have grounds to be concerned about the reliability of well- being data and inferences from them. This study tests for priming effects from important life events. It presents evidence from a laboratory experiment which indicates that subjective well-being measures are in general robust to such concerns. \ud \u

Topics: BF, HA
Publisher: University of Warwick. Dept. of Economics
Year: 2010
OAI identifier: oai:wrap.warwick.ac.uk:3524

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