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An entry strategy with innovation and differentiation in Brazil and the United States

By Alexander Fankuchen, Alexandre Cheval, Kendrick Hung, Hiromitsu Araki, Michael Manavdjian, Pei Yin, Rodrigo Saurin and Slavea Assenova

Abstract

With the global rise of credit and debit card usage, acquirers play an increasingly important role within the payments industry by processing these types of payment transactions on behalf of merchants. This study focuses on examining two markets – Brazil and the United States – by providing an overview of the market dynamics, the state of the competitive landscape, and the role and impact of regulations and new technologies. In considering these factors, strategic recommendations are provided for new players interested in enter either market. Further, factors such as existing and future opportunities as well as risks are considered

Topics: Electronic payments, Credit cards, Acquiring, Boleto, MRE, Cielo, Redecard, Cartões de crédito, Transferência eletrônica de fundos, Cartões de débito, Pagamentos, Indústria de serviços financeiros
Year: 2014
OAI identifier: oai:agregador.ibict.br.RI_FGV:oai:bibliotecadigital.fgv.br:10438/11870
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