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Um estudo sobre a ader??ncia do balanced scorecard ??s empresas de capital aberto e fechado

By Daniel Augusto Dietschi

Abstract

Diversos estudos t??m apontado que a busca das empresas de capital aberto em atender ??s expectativas dos acionistas pode muitas vezes ter como conseq????ncia a tomada de decis??es com foco no lucro imediato. Isso teria como conseq????ncia a perda de oportunidades de investimento em projetos mais lucrativos, com retorno a m??dio e longo-prazo. Alguns pesquisadores entendem que esse fato pode ser sanado com o uso de ferramentas de gest??o que proporcionem o equil??brio entre aspectos financeiros e n??o-financeiros na empresa. Dentre esses pesquisadores, Kaplan e Norton afirmam ser esta a principal virtude do Balanced Scorecard (BSC). Considerando o problema a que essa ferramenta visa solucionar, o presente estudo buscou identificar se as caracter??sticas da mesma s??o mais aderentes ??s empresas de capital aberto do que ??s de capital fechado. A quest??o foi investigada atrav??s de uma survey envolvendo a participa????o de executivos de 77 empresas com faturamento acima de R$10 milh??es. An??lises de distribui????es de freq????ncia, tSeveral researchers have pointed out that the focus public companies have on meeting shareholders expectations may frequently lead decision makers to focus on short-term profits. As a consequence, this would lead to the loss of investment opportunities in more profitable mid-term and long-term return projects. Some researchers support that the mentioned problem can be solved with the use of management tools that bring balanced between financial and non-financial aspects in the company. Among these researchers, Kaplan and Norton argue that to facilitate kind of balance is Balanced Scorecard???s (BSC) main virtue. Considering the problem BSC aims to solve, this study seeks to identify if that tools characteristics are more adherent to public companies than to private companies. The problem was investigated through a research involving executives from 77 companies with annual revenues above R$10 million. Frequency distribution analyses, chi-square tests, and Phi and Cram??r???s V tests were applied with the use of S

Topics: balanced scorecard, mercado financeiro, planejamento estrat??gico, valor econ??mico agregado, balanced scorecard, capital markets, economic value added, strategic planning, Ci??ncias Sociais Aplicadas
Publisher: Universidade do Vale do Rio do Sinos
Year: 2015
OAI identifier: oai:agregador.ibict.br.BDTD_UNISINOS:oai:www.repositorio.jesuita.org.br:UNISINOS/2789
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