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The business plan for the development of the company

By Veronika KROTKÁ

Abstract

Thesis is focused on the development of the business plan of the company WOLF dětem, which sells children's and baby range. The work deals with the evaluation of the current situation of the company through analysis of internal and external conditions. On the basis of these analyses and the results of the questionnaire investigation, it was determined the proposal of amendments for the improvement of the business plan

Topics: malé a střední podnikání; business; marketingové prostředí; small and medium business; podnikatelský plán; kojenecký a dětský textil; marketing environment; infant and children's textile; obchod; business plan
Year: 2016
OAI identifier: oai:invenio.nusl.cz:251575
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