Rozvoj cestovního ruchu formou hipoturistiky a agroturistiky na Velkopavlovicku

Abstract

This master´s thesis deals with developing tourism in the area of Velkopavlovicko through drafting a business plan. This plan covers building agriculture farm with the focus agritourism and horseback riding. In the first part of the thesis there are basic terms of agritourism and horseback riding, their history and their positions in Czech Republic and abroad. There is also characterized Velkopavlovicko. In the following part of this thesis there is performed the SWOT analysis and there is processed the business plan to build agriculture farm. The evaluation of the questionnaires and the results of interviews with local farmers and owners of horses are part of the thesis