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Regionální potravina v politice obchodních řetězců

By Iveta Holoubková

Abstract

This thesis deals with the position of regional foods in a selected sample of retail chains operating in the Brno- city and Brno- rural areas. The theoretical part is devoted to selected circuits that relate to the issue of agrarian sector and its formation in the conditions of contemporary agribusiness . Part of this section is to introduce the basic characteristics and concepts related to the functioning of the retail market in the Czech Republic. Is a crucial element in defining the concept of regional food and a brief statement of marketing techniques necessary to prepare the practical part. Its content is the realization of primary research, according to the chosen methodology and reporting of results , based on which it will be possible to evaluate the status of regional food store chains

Topics: agrobyznys; maloobchod/retailing; regionální potravina; obchodní řetězce; spotřebitel
Year: 2015
OAI identifier: oai:invenio.nusl.cz:249690
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