The bachelor thesis is focused on marketing communications of major retail markets compared to local stores. I've focused in my theoretical part on influence of distributions organizations impact on their surroundings. Also I focused on possible ways of promotions for the use of marketing tools and their impact on consumer's behaviour. In the empirical part is inspected the analysis of marketing communications of selected stores in Nový Lískovec and surrounding area. I've selected for my research Tesco, Albert and "Můj obchod"