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The Proposal of Product Communication Mix

By Roman Slavík


The goal of the bachelor thesis „The Proposal of Product Communication Mix“ is the proposal for improvement of communication mix based on the analysis of the selected protuct‘s present communication mix in selected company. The bachelor thesis is divided into two parts, theoretical and practical. Theoretical part describes particular tools of marketing communication, it’s principles in the theoretical level and methods of analysis of a company internal and external environment. Introduction of practical part describes selected the company and the selected product. Further takes place analysis of current state of the selected product, analysis of particular tools of promotion and analysis to evaluate the strengths, weaknesses, opportunities and threats involved in the product. Last part contains proposals to improve the current communication mix

Topics: podpora prodeje; reklama; nonalcoholic beverages; Komunikační mix; sales promotion; advertising; nealkoholické nápoje; Communication mix
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2015
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