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Analysis and Structure Recommendations for E-commerce Site Optimization

By Petr Bureš


This bachelor‘s thesis focuses on analysis of optimization of e-commerce website. The aim of this work is to outline the optimization solutions from different point of views including online marketing, information architecture, web analytics and other weak points identified by the analysis. Several approaches of methodology will be used to support the analysis, such as data mining analysis of a shopping basket integrated within e-commerce website. The economic benefits of the final optimisation solutions will be assessed and the recommendations will be set out

Topics: internetový obchod; PPC reklama; informační architektura; dolování dat; e-shop; OpenRefine; internetový marketing; data mining; competition analysis; Google Analytics; SEO; webová analytika; analýza konkurence; web analytics; klasifikační analýza klíčových slov; online marketing; elektronické obchodování; PPC advertising; classification keyword analysis; e-commerce; information architecture
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2015
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